THIS POSTER BRINGS AWARENESS TO THE HARMS OF CAR POLLUTION WHILE ENCOURAGING THE PUBLIC TO USE PUBLIC TRANSPORTATION.
BE
GREEN
CAMPAIGN DESIGN
OverviewThe effects of pollution have caused drastic changes throughout my life. Back in 2016, the rise of the cancer-causing air particle PM 2.5 forced my family to leave Beijing, due to the immense amounts of CO2 emissions from cars. As a climate advocate, this poster serves to bring awareness to the harms of car pollution, while encouraging the public to use public transportation. The symbol of the dark map contrasts the bright green bus route, which is purposely shaped into a butterfly. In the future, I wish to continue this project and build it into a full-campaign that can be displayed on bill-boards and bus-stations.
GoalsEncourage the public to use more public transportation
options, share rides, and lessen pollution caused by cars.Duration
1 Month, November 2023
Tools
Photoshop
Illustrator
Procreate
Medium
Digital Graphic Design